What is DLT (Distributed Ledger Technology) Registration?
DLT (Distributed Ledger Technology) registration in bulk SMS service refers to the process of registering and authenticating entities, including businesses and individuals, that send commercial or promotional SMS messages. DLT registration is a regulatory requirement imposed by telecom regulatory authorities in some countries to curb unsolicited or spam SMS messages.
Here’s how DLT registration works in bulk SMS service:
- Registration with DLT Platform: Bulk SMS service providers or businesses need to register themselves with the designated DLT platforms provided by telecom regulatory authorities or approved third-party entities. These platforms act as intermediaries between businesses and telecom operators.
- Entity Verification: During the registration process, businesses are required to provide relevant information and documents for entity verification. This typically includes details about the business, such as its name, address, contact information, and proof of identity or registration.
- Consent Management: DLT platforms facilitate consent management, where businesses maintain a record of explicit consent received from subscribers to receive commercial or promotional SMS messages. Consent can be obtained through various means, such as opt-in forms, online registrations, or written agreements.
- Template Registration: DLT platforms also require businesses to register the templates of their SMS messages. Templates include the content and structure of the SMS, ensuring that businesses adhere to predefined formats and guidelines to prevent misuse or spamming.
- Scrubbing and Regulatory Compliance: Before sending SMS messages, businesses need to scrub their SMS databases against the DLT database to ensure compliance. The DLT database maintains a list of registered businesses and their approved templates. Messages from unregistered entities or non-compliant templates may be blocked by telecom operators.
- Reporting and Analytics: DLT platforms provide reporting and analytics features to monitor SMS delivery, template usage, consent status, and other relevant metrics. This helps businesses track the effectiveness of their SMS campaigns and ensure compliance with regulatory requirements.
The purpose of DLT registration in bulk SMS service is to combat spam, protect consumer privacy, and create a transparent and accountable ecosystem for commercial SMS messaging. It helps establish a standardized process, ensures that businesses have explicit consent to send SMS messages, and enables authorities to track and regulate SMS communications.
It’s important for businesses engaging in bulk SMS marketing to adhere to DLT registration requirements and comply with local regulations to maintain the integrity of their SMS campaigns and avoid penalties or restrictions imposed by telecom regulatory authorities.