The main aspect of social media platforms is to connect your target audience in social media networking sites. There are many social media platforms today, but we are focusing on some of the top social media platforms.

  • Facebook
  • Instagram
  • YouTube
  • Twitter
  • Linked in
  • Quora
  • Pinterest


Facebook is the biggest social media platform with 2.5 billion active users that’s more than 30% of the world population. That’s a big number right!

So, you are almost insured to reach audience that is relevant to any type of business. This is a great advantage to use “Facebook” for advertising.

Coming to Audience targeting the targeting capabilities on Facebook are not comparable to any other social media platforms, this makes Facebook a great place for reaching our target audience. Facebook have a detailed demographics to reach very selective audience.

There are 3 sorts of audiences that you simply can target on FACEBOOK:

  • Core audiences
  • Custom audiences
  • Look alike audiences

Core audience:when you start to create the audience for your ad set in face book ads manager to reach your target audience, the default audience is called as core audience.

Custom audiences:A custom audience is the audience who are already part of your customer list and you want to get back them into touch with people who have engaged with your business.

Look alike audiences:This option allows you to reach new people whose interests are similar to those of your target audience.


Using Facebook advertisements, we can place our ad on the following:

  1. Feed
  2. Stories
  3. Instream
  4. Search
  5. Messages
  6. In article
  7. Apps and sites


There are many ad types in face book. according to our choice and requirement, we can go with any kind of the following ads.

  • Photo ads
  • Video ads
  • Story ads
  • Lead ads

We can advertise on Insta gram as well using face book ads manager.


Instagram has over 1billion monthly users globally. The majority users on Insta gram are from 18 to 34 age group.

When Instagram was created and launched in 2010, it was same like the other social platform: crammed with selfies, pets, and pictures of food.

But in 2019 Instagram’s transformation from an easy photo sharing app to a full-on marketing channel is almost complete.

In the update Instagram launched number of options for businesses, including advanced analytics, shoppable Instagram posts, and new techniques to drive traffic from Instagram Stories, and the new amazing video platform, IGTV.

Whether you're employed in ecommerce, education, or media and publishing, it pays to create a presence on Instagram. But if you actually want to urge ahead, you would like to understand the platform (and your audience) inside and out.

There are three ways that you can advertise on Instagram:

  1. Promote posts and stories directly from your Instagram professional account.
  2. Create ads from Facebook page and promote them on both Facebook and Instagram.
  3. Create ad campaigns in the Facebook Ads manager to access full targeting capabilities.

Instagram has similar Ad types to Facebook, including:

  • Photo ads
  • Video ads
  • Story ads
  • Ads in the explore tab
  • Shopping posts ads


You tube is a video sharing website that allows users to watch video posted by other users and upload videos of their own.

The videos are posted from all over the world.

  • You tube has nearly 2 billion active users world wide.
  • You can create and upload your own videos to reach and share with your targeted audience.
  • Currently 300 hours of video uploaded to You tube every minute.


  • 9% of small businesses are on YouTube.
  • More than 51% users visit You tube daily.
  • More than 50 million creators are on You tube.
  • YouTube has more than 265 million users in India.


  • Brand awareness
  • Reaching your target customer
  • Establishing a relationship
  • Generating leads

You tube is the biggest video sharing platform. If you want to share a video ad and want to reach the customers, there is no better option than You tube. There are many types of You tube ads.


  • Skippable ads instream ads
  • Non skippable in stream ads
  • Discovery ads
  • Bumper ads
  • Out stream ads

According to the requirement you can go with any type of ad.


  • It is a micro blogging social networking site with a character limit of 280 character.
  • It has 383 million users monthly.
  • More than 500 million tweets are posted everyday.
  • More than 50% people prefer brands that are on twitter.
  • Most of the brands use twitter accounts for customer engagement.

You tube is a video sharing website that allows users to watch video posted by other users and upload videos of their own.

You tube is a video sharing website that allows users to watch video posted by other users and upload videos of their own.


  • Brand awareness
  • Traffic
  • Customer feedback (engagement)
  • Support


  • Text tweet
  • Photo tweet
  • Link tweet
  • Video tweet
  • GIF

The most important thing on twitter is hashtags (#), It is used for grouping our term with specific topic to increase visibility.

If many people use same hashtags it will appear in “Trending Hashtags”. It will help in more visibility and branding.

You can measure the effectiveness of your tweets by ‘’Twitter engagement metrics’’.

In Twitter engagement metrics are as follows:

  • Impressions
  • Likes
  • Retweet
  • Comments

With many Tweets sent every day — and an ever-changing Twitter algorithm it’s often easy for your brand’s posts and Twitter marketing to urge lost within the noise. That’s where Twitter ads come into picture. Twitter advertising is a chance for your brand to market its products and reach new users who could be curious about what your brand offers.

Twitter Ad Formats:

  • Promoted video
  • Website card
  • Conversation card
  • Direct message card
  • Promoted tweet
  • Promoted image
  • Promoted GIF

After knowing the ad formats the question that comes is where are these ads get placed, so the ads in twitter gets placed in the following:

  • User timeline
  • User profile
  • Search results


‘’Linked in’’ is a social network that focuses on professional networking and career development.

You can use linked in to display your resume, search for jobs and enhance your professional reputation by posting updates and interacting with others.

It is free but a subscription version is also there which is called as Linked in premium. It offers additional features like online classes and seminars and insights.

What makes Linked in different from other social media networks?

  • Linked in have very professional audience.
  • Linked in is more effective at lead generation than Facebook and twitter because linked users are high level decision makers.
  • You can search for jobs on linked in.
  • Linked in have groups which are hubs that provide a place for professionals in the same industry (or) same interest to share content.

Importance of linked in marketing:

  • Linked in marketing helps to Generate quality leads.
  • Linked in marketing helps to target highly professional and business audience.
  • Linked in is very effective for business to business interactions (B2B).
  • Linked in helps in brand visibility and brand awareness.

Linked in lets you target in a different way compared to other platforms:

The different variables that we can target using linked are as follows:

  • Job title
  • Job function
  • Seniority
  • Company name
  • Company size
  • Industry
  • Skill
  • Degree type

There are basically 3 ways by which you can advertise on linked in they are:

  • Sponsored content
  • Sponsored In mail
  • Text ads


  • Quora is a social network to share and grow worlds knowledge.
  • Quora has more than 300 million users all over the world.
  • It is an online community to ask questions and connect with other people.
  • you can use Quora as “middle man SEO technique” also.
  • you can do blogging in Quora and answer the questions.
  • Quora is the best platform for content sharing.
  • all these makes Quora different from other social networks.


  • You can get answers to all your questions.
  • You can get connected to professionals of any field and ask them questions.
  • It is the best platform to share and gain knowledge.


  • Brand authority
  • Visitors and leads
  • Search ranking
  • Engagement
  • Promotion


Pinterest is a social media platform that helps you organize & find pictures, ides, and other interesting things in the series of ‘’boards’’ and ‘’pins’’.

  • Pinterest can be used to get backlinks to your website.
  • Clicking on the pins in Pinterest will redirect to the website.
  • You can even say Pinterest is like Instagram with links.
  • Some industries which work upon pictures can use Pinterest as middle man SEO technique.

What are pins in Pinterest?

  • Pins are like bookmarks that can be used to save ideas which they like on Pinterest.
  • People can save the pins they like and click on the pin to learn more.
  • You can create pins to show your products and ideas.
  • You can link the pins with your website, if a user clicks on the pin to learn more it will redirect him to website.

Benefits of using Pinterest:

  • Increased brand awareness
  • More blog traffic
  • New leads
  • Increment in sales
  • Pinterest is one among the most important website traffic drivers
  • Pinterest is 80% more viral and 3x simpler at generating leads than Twitter

What makes Pinterest good for business?

Pinterest converts more users into buyers.

  • Pinterest helps to scale back the steps from discovery to conversion, making it easier for people to drive straight to the source.
  • Sometimes it’s good to consider Pinterest as broad, visual program. People often address it during the research phase of their planning. They also address Pinterest for inspiration.
  • Pinterest drives traffic.
  • Pinterest is a superb tool to assist increase links back to your website, which, in turn, drives more traffic. it's simpler at steering traffic back to an internet site quite the other social media source. (Thank you, rich pins!).
  • This uptick in traffic definitely depends upon good content.
  • Pins helps in getting more inbound links.
  • Because every pin includes a link, it makes it easy to steer it back to the source of the image. Just consider what percentage visitors you'll bring back your website by posting images of your products on Pinterest. this is often forgotten part of Pinterest. Never underestimate the facility of image search!
  • User engagement is ridiculously high.
  • Pinterest seems pretty good platform to easily find and share content with small groups of individuals. this is often good for your business!
  • Pinterest merges together with your website, Facebook profile, and Twitter account.

Why is that this an honest thing? Because it enables users to automatically post new pins to their news feeds for others to ascertain. Although we’re not big fans of cross-platform posting, many of us find it helpful. If you’re counting on automation, you would possibly be trying to try to an excessive amount of. you would possibly want to spend a while on a social media strategy first.

Discover what your audience loves.

One of the gorgeous belongings you can do with Pinterest is use it to ascertain what's trending immediately. Follow anyone who follows you to ascertain what inspires them – you'll have a first-person check out their mind. Pinterest gives you the chance to ascertain and understand what’s hot today and use that information to position your offers and products.