Social media marketing (SMM) is a strategy to promote our business in social media platforms to generate leads, brand awareness and sales.

In simple words, Social media marketing (SMM) means marketing done using any social media platforms to reach your target audience for brand awareness, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, taking note of increasing your followers, analysing your results, and running social media advertisements. While social media marketing as an entire is incredibly valuable and beneficial to your business growth. but your strategy will differ depending on which social networks your audience spends their time on.


It is a key channel for brand awareness, engagement, lead generation, customer support and far more.

How can we ensure that we’re getting expected results from the time and resources we put into social media?

One way is by setting goals, goal setting can have a big effect on these platforms.

some social media goals/objectives/targets are:

  1. Clicks, “likes,” shares, comments, mentions
  2. Increase brand awareness
  3. Drive traffic to your website
  4. Boost brand engagement
  5. Generate new leads
  6. Customer engagements
  7. Page and Post Impressions
  8. Post Reach
  9. Link clicks (if you're linking to your company blog)

NOTE:Social media Goals differ depending upon client's business and clients requirements.


A social media campaign means marketing done on social media platforms to achieve business goals.

These campaigns are a series of coordinated activities aimed towards achieving a selected goal on time.

Depending upon outcomes which will be tracked and measured. It can be limited to one network or multiple social media platforms.


Social media is quickly becoming one among the foremost important aspects of digital marketing, which provides a number of benefits that help you reach many customers worldwide. And if you're not applying this profitable source, you're missing out a fantastic marketing opportunity, because it makes it very easy to spread the word about the product and service provided by your company.


For a marketing strategy, social media marketing (SMM) is possibly the foremost and cost-effective way. Almost in all social media networks creating an account is free, but if you opt to use paid advertising on social media, always start small to ascertain what you ought to expect. Being cost-effective is vital because it helps you attain a greater return on investment and allow other marketing and business payments. Just by investing touch money and time, you'll significantly increase your conversion rates and ultimately get a return on investment on the investments that you simply primarily invested.

Engage with your customers:

Social media is actually a great way of engaging and interacting with customers. The more you interact with the audience, the more chances you've got for conversions. Social media is two-way communication with your audience so that their wishes are known and their interests are catered easily, to win customer attention and deliver your brand message communication and engagement are musts. This will expand your brand reach.

Healthier customer satisfaction:

Social media platforms play a vital role in reaching and communicating with customers. With the assistance of those platforms, creating a voice for your company is vital in improving the general brand image. Customers value the truth that once they post on your page, they get a modified reply instead of a computerized message. A brand that cares about its customers, takes the time to compose a private message, which naturally has a positive impact on the brand.

Enhanced SEO rankings:

Social media presence is becoming an important factor for calculating rankings and to secure a successful ranking, SEO requirements are continuously varying. Therefore, it's not enough to easily optimize your website and frequently update your blog. Businesses sharing their content on social media are sending out a brand signal to look engine that speaks to your brand validity.