Search Engine Optimization

Search Engine Optimization

Search Engine Optimization (SEO) is the strategy that helps your business website- in driving quality and quantity traffic, getting higher rankings on Search Engine Results Pages (SERPs), increasing domain authority and reputation, assuring conversions with organic search traffic. SEO is navigated by many elements like Google Analytics, researching words and phrases which are used by consumers for searching information, optimizing websites based on keywords, linking other websites to yours, organizing the website, etc.,. SEO services can be implemented on local or national or e-commerce businesses. Recently, SEO is being implemented by advanced techniques that are filled with information related to web users' behavior. Crucial tool of SEO is Google Analytics. SEO uses both on-page and off-page techniques to improve the quality of a website.

On-page SEO: To ensure the webpage rank on SERP and to improve the quality of a page, On-page SEO involves the employment of content and technical elements. Content is a crucial element, as it drives the traffic to your website. It should be relevant, engaging, and informative. It can emerge in different forms like blogs, webpage copy, white papers, e-books, etc.,. The technical aspects that optimize the webpage include Title Tags, Headings, URL structure, Alt text, Page load, Internal links, Meta description, Responsiveness. Keyword stuffing is important and is incorporated in these technical elements.

Off-page SEO: The SEO efforts that take place outside your website to increase your website rank are termed Off-page SEO. These tactics involve link building or quality backlinking, content marketing by guest blogging, influential postings related to your field, creating infographics, adding business to local listings like Yellow pages, participating in onsite discussions like Quora, submitting backlinked content to various sharing sites including video, audio and image like Dailymotion, Spotify, Instagram, Pinterest, etc.,

Benefits of SEO:

  • Primary Source of Leads
  • Increases Organic Discovery & High-Quality Website Traffic
  • Offers Impressive ROI
  • Reaches Your Entire Target Audience
  • Targets the Entire Marketing Funnel
  • Promotes Better Cost Management

What makes us promising for SEO related projects?

To outshine in the competition when a B2B customer searches for your products/ services you need a strategic implementation. As a Digital Marketing expert, Pride Web Technologies Pvt Ltd takes the following steps to ensure your search engine optimization efforts succeed:


Initial Analysis

Initial Analysis is a process of analyzing a website closely allows us to see what can be done to improve its performance and how the site has been optimized. It requires brands to first take a careful look at the content they have on their page.



Keyword Analysis and Research

Keyword research gives you insight into what your target audience is searching for on Google. Understanding these actual search terms can inform content strategy as well as your larger marketing plan.



Competitor Analysis

Performing an SEO competitor analysis gives you all the information you need about your competitors. It gives info about competitors tactics, recognising which gives you a roadmap for how to improve your SEO strategy.



Sitemap and RSS Feed Inclusion

Creating and updating your XML sitemap is an essential yet overlooked SEO practice. These must be updated regularly for better SEO results. Google recommends using both XML sitemaps and RSS/Atom feeds. XML sitemaps will give Google information about all of the pages on your site.



Search Engine and Directory Submission

Directory submissions attracts traffic on a website and gets high quality no follow backlinks which helps in increasing your page rank by building authority backlinks. Some of the common benefits of directory submission are Fast Indexing, Higher Link Popularity, Higher Page Rank, Social Media Sharing, More Traffic, Brand Awareness etc.



Social Bookmarking

Social bookmarking can be defined as a process which helps you to save and restore online information or web pages so that you can use those pages for a future reference. The social bookmarks tell search engine algorithms that the content is valuable. They increase authority and credibility of a website which improves the ranking on keywords related to your business.



Blogs and Press Release Creation

The power of a strong press release lies in its organic capabilities — which is typically described as traffic that comes to a website or blog through earned media channels like search engines or a referring website. This also enables you to target thousands of journalists. Publishing more press releases more often is a good way to improve your brand's image.



Articles Submission

Article submission is done to increase traffic, backlinks and create brand awareness. It is not only about marketing your articles by posting into the directory site but also about marketing your articles on different social media platforms like facebook so as to generate attention and traffic.



Link Popularity

The link popularity refers to the number of links and the authority of the websites that link to your site. Search engines recognize when a site is popular based on links that point to your site or any page in your site from external websites. Search engine algorithms factor in link popularity, most notably Google's PageRank.



SERP Report

SERP analysis is a key tool to understand how Google reads important SEO data and what elements influence how web pages are displayed on the search results page. A SERP analysis not only lets you see the gaps in your own content but helps you find places to optimize and overtake competitors by telling you places to go to improve your SEO strategy.